About Us

jweh & yoo-eh: A Bond in Every Name

jweh & yoo-eh [jweh & yoo-eh] is more than just a brand; it is a union of my daughter’s name and my own. It represents the unbreakable connection between us and the quiet strength found in motherhood.

Born from a Touch, Crafted with Love

It didn’t start with a business plan; it started with a quiet, everyday moment. When my daughter was nestled in my arms, I noticed how she loved to reach out and touch the jewelry I wore.

Watching her tiny fingers explore the shimmering light of my necklace, I realized that jewelry is more than just an accessory—it is a point of connection, a tactile bond, and a dream in its beginning.

Designed for Your Everyday Strength

Driven by this inspiration, we specialize in 925 Sterling Silver, chosen specifically for its purity and skin-friendly touch. Every piece is designed with smooth, fluid lines to ensure that it feels as beautiful as it looks—safe for you, and safe for those you hold close.

Born from love. Made for strength.